Hi! I'm Meag.
I’m a Creative Director and green smoothie loving runner, currently designing daily from my home office in the New Hampshire White Mountains.
I've been happily immersed in external and internal branding for around 10 years, specializing in brand foundations for small businesses and nonprofits. I get what it's like to have 5,829 things on your to do list because I've been there. I'm an endlessly curious person on a quest for continual improvement. I live to lift others up and realize ideas, one step at a time. People are absolutely my favorite part my work.
My path to creative design and consulting began in 2012 as a recent business school grad who learned very quickly that accounting was *not* for me. I began working as the Assistant GM of a busy southern Maine camping resort. Tourism and hospitality are full of potential energy to shine and make people's day and that art appealed to me so much. I probably should have pursued acting. Anyway, at the time, we subbed out creative design and web development, so, I'm very familiar with the client side of the experience, too.
Once upon a time, I was the client, not the consultant. So, I get it!
I often felt there wasn't enough effort on the part of outside designers to connect with me or educate, anticipate needs or apply a big picture perspective to our project work. Perhaps these soft skills and more human elements weren't part of the typical creative project scope, but I always wished they were! As a client, I wanted more, so observing this gap planted the seed for how I operate Wild Roots now. No pun intended? haha.
So feeling all of the above, I approached my boss at the time, the camping resort owner and proposed taking our web and graphic design in-house. Over the next four years, I dove in, taught myself Wordpress and the Adobe Creative Suite, and developed a serious love for intentional branding work from the inside out. This chapter was a catalyst for the how and why of what I do now. It taught me that all fields are, at their roots, customer / client / guest / human centric.
I pitched my first freelance web design project in 2016.
The local Chamber of Commerce was having a difficult time aligning their vision with an established web development company, so, I submitted my first proposal (ever!) to rebuild their 45 page directory website myself. I completed the work during the slow winter season at the camping resort. It was terrifying but I knew I could do it. It went swimmingly.
In 2017, I was offered a position in-house to implement the Chamber's rebrand across media channels as their Marketing and Member Relations Manager. Another dynamic role. I really loved that year!
I started Wild Roots in 2018.
With the goal to stay approachable, nimble and supportive for web design and branding clients, I took the leap. My goal is to add heart, transparency and intuition to an often distant and screen-heavy field. In addition to great design and technical skill in overall process design, I take every opportunity to educate and empower others. Why keep things a secret? If a client wants to learn how to self-manage their website, I will teach them!
I started with three clients and hit the road in a 1989 Chevy bus my partner and I converted into a tiny home together. We traveled the country for two years. I built the skills and systems for efficient remote work and learned so much about myself in the process. At first, people thought we were nuts for pursuing this chapter. Slowly, they caught on to all it offered. Sometimes you have to just go for things. I would do it all over again.
In 2020, many plans changed course as I'm sure many of you can relate! My partner and I sold our beloved bus and bought an old house to renovate together in the NH mountains and have a home base somewhere. We're still nomads at heart and would love a chapter in the city and maybe part-time road life again. We shall see!
2021 was a year of growth for Wild Roots, I was able to serve more clients, adapt to their needs, collaborate with other remote designers and further develop my creative scope to better serve others. Having a dedicated desk + iMac again beats designing on the road with a 13.5" Macbook Pro, any day. My eyes are much happier now!
In short, I'm on a mission to help small business owners make sense of the branding world. It can be overwhelming but I'm here for you. Together, we focus on building a strong foundation that provides value. I've had a creative path to creative work and have learned that nothing is impossible.
Now I want to hear about YOU! Let's connect.